Cheap branded herbal medicines advertised in national tabloids. Was it a scam?

A couple of months ago a company advertised KARMA St Johns Wort in The Sun newspaper for �2 for 30 tablets. This is a fraction of the retail price but I must confess I was suckered in and ordered several packets. Needless to say almost a month after the cheque cleared they still haven't arrived. Has anyone else had the same experience? The reason I ask is that I never made a note of the name of the company and so don't know who to chase up now. Just call me **** lol